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The Protein Hype That Needs to Die

Everywhere you look these days you’ll see someone posting some “original” recipe involving protein powder in a silly attempt to make something “healthy” or otherwise so they can attach a multitude of hashtags on their Instagram.

This is dumb, for a fair few reasons.

  1. If you’re in a calorie surplus and eating a moderately balanced diet you’re probably getting (more than) the necessary amount of protein. The myth of requiring 1g/1lb of bodyweight or is grossly overestimated, I’d advise consuming 1.5g/kg bodyweight and that will still put you over the necessary amounts.
  2. Upping your protein intake could be detrimental. Now before you start cursing I mean this in an extremely minor way. Protein increases satiety and satiation meaning the feeling of fullness, now if you need to be eating 3000+ calories a day and don’t have a particulRly big appetite then over consuming protein isn’t going to help. Increasing your protein will help however, when you’re dieting or if you are a genuine hardgainer (note I said genuine) for the aforementioned reasons (amongst other things).
  3. It’s just silly. What you’re essentially doing is taking something that’s already nice to begin with and making a less nicer or in some cases tolerable replica. Never in my life have I had a protein version of something where I thought “mmm so much better than the real thing!” That just doesn’t happen, pancakes taste a damn lot nicer than your protein pancakes, accept it, eat it, fit it into your macros, live a little.

So there you have it, the take home message is that unless you’re in some major caloric deficit (which you probably shouldn’t be) then there’s no reason to start making “protein” foods. So please stop sharing your recipes and your hashtags and stop lying to yourselves thinking they taste as good as the real thing…….they don’t.



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author: Louis Whenlock

Hi I’m Louis, a passionate freelance Personal Trainer on a mission to cut through the BS and gimmicks of the fitness world and deliver honest, hard earned results to my clients.