A Fitness Blog by Louis Whenlock
Lift Strong and Conquer!



Hi I’m Louis, a passionate no nonsense, no bullshit Strength & Conditioning Coach with a BSc (Hons) degree in Biology. My approach revolves around evidence and researched based methods of training coupled with my own personal twists and anecdotes and I do my best to stray from the over saturated gimmicks and BS that pollute the fitness industry.


If you’re sick and tired of the plague of bullshit being spewed out there and are looking for a Coach who actually knows what he’s doing and practices what he preaches then you’ve come to the right place.


Lift Strong and Conquer!

As a Coach my aim is to bring out the best in you and transform you into the most superior version of yourself. You can do more than you think. Apathy is death, don’t fall into the trap of mediocrity.


Here on my website I discuss all manner of things related to Coaching, health and fitness, literature, music and my undying love for strength training. But, in all fairness it’s usually just me ranting about something or other.

For client enquiries call 07702558674 or email louis@logicallifting.com

Who Am I?

As a kid I was never really into sports or fitness and spent most of my time either playing video games or watching TV, namely playing Tekken and watching Dragonball Z. I started lifting towards the end of high school and the start of college and became a typical “bro”. Looking back I see now that I wasted so much time obsessing over “fluffy” exercises and massively sub optimal frequency splits, and of course I also rarely if ever trained legs.


I decided to study biology at university and while the first two years were quite possibly the most unhealthy years of my life, during my third year my training really took off. I learned so much that I realized how incredibly naive I was and wondered how many others were sucked in by the bullshit that the fitness industry constantly spews out?


So then, armed with a newly stocked arsenal of knowledge and determination I made considerably more progress in my third year of university than I did in the four half assed years before that. However, sadly all good things come to an end. After my final year of university I suffered a fall when I was out rock climbing which lead to almost a year of excruciating back pain and slight depression.


I went to numerous GP’s, physiotherapists and orthopedic specialists and was “diagnosed” with nerve damage, bulging discs, slipped discs, tight glutes etc etc all of these assumptions were made without any form of scan (x-ray, MRI etc) and after months and months of going back and forth I decided to take matters into my own hands and stop feeling sorry for myself.


Prior to getting my ass in gear I’d come to the conclusion that I would never squat or deadlift again and be lucky if I could walk pain free. Now after plenty of rehabbing and corrective exercise I’ve worked my way from struggling to get out of bed to my current lifting stats to what they are now.


As well as improving my ability to run, jump, climb and partake in all the aspects of fitness that I love.

Now I know these numbers are far from impressive and by the internets standards (which are massively skewed and delusional by the way) I don’t even lift, but like I’ve said going from being unable to move without severe discomfort and debilitating pain to being able to load up a barbell and squat totally pain free was somewhat of both a physical and mental barrier for me.

So that’s more or less me so far, if you’d like to know anything more then feel free to ask.


Lift Strong and Conquer!


The Time is Now!

Lifting Stats

  • A 240kg Back Squat

  • A 261kg Safety Squat

  • A 270kg Deadlift

  • A 150kg Paused Bench Press

  • A 105kg Strict Overhead Press

  • A 370kg Yoke carry (15m)